Seattle is home to world-class yoga instructors and studios that seem as numerous as Starbucks coffee shops. The yoga practitioner who lives in Seattle is lucky indeed. Yet many yoga teachers and studios are struggling to make ends meet. Local yogi and Seattle Arts Founder Denise Benitez touched on this topic recently in an article that has been shared across the country.
There are many reasons why it is difficult to make a living as a yoga teacher in Seattle. One contributing issue is that “yoga” and “business” can feel like opposing concepts, given that yoga was practiced by ascetics who aimed to transcend the everyday world. In a modern culture that values competition above cooperation, and the bottom line over people and the planet, it can be difficult to know how to begin to craft a healthy relationship with money. But craft one we must, as we are not ascetics; we are householders that need money to meet our needs and support our families. We must learn to relate to money consciously as an exchange of energy where we share our knowledge and create safe spaces for growth, while we in turn receive a living wage. Most yoga teachers, however, graduate from their teacher training without the business know-how to create a sustainable career, while many studio owners open shop with a great love of yoga but quickly become overwhelmed by the business side of operations. While most yoga teachers go on to take numerous additional, specialized trainings after their 200-hour, rarely do those trainings have anything to do with the business of being a yoga teacher.
Enter Seattle Yoga News, an online news magazine and soon-to-be “one stop shop” for Seattle’s yoga business needs. Seattle Yoga News was founded by Simona Trakiyska and Othmane Rahmouni – two people with a lot of passion, yes, but also incredible experience and resumes – and the business is now a team of four that benefits from over 30 years of combined experience in tech, journalism, business consultation, advertising and event planning. Seattle Yoga News offers a free subscription with basic support to all who sign up, as well as a range of paid memberships that provide additional support, such as free passes to trainings and discounted consulting services. Their first intensive training is slated to take place this August, and will cover social media, branding, and communications for only $250 – a very affordable investment that, when implemented, should create a large return.
The Seattle Branch of Street Yoga is thrilled to be partnering with Seattle Yoga News. As we grow our skills and improve our ability to support Street Yoga staff and teachers, we will open doors for more people to do this work and enhance the quality and consistency of our programming. Thus, we will provide even greater benefit to the youth we serve. We invite you to join us in making the profession of yoga a nourishing and sustainable one, so that we can all continue to share the invaluable tools that this ancient practice, and all of its modern innovations, has to offer.